Where Strategy and Design Converge to Elevate Your Brand

of adults aged 18 to 24 trust medical information shared by others on their social media networks.

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How this elevates you:

Medical professionals can leverage social media to share accurate and relevant health information, positioning themselves as trusted sources and reaching a younger demographic.

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Source: The PwC Health Research Institute

of professionals indicated that email is a key driver of customer retention. Email marketing has a higher retention rate compared to social media.

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Implication:

Implementing targeted email campaigns can be an effective way to stay connected with existing patients, share relevant health information, and encourage regular check-ups or follow-up appointments.

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Source: Campaign Monitor

of patients said that social media content influences their choice of a specific doctor, hospital or medical facility.

Implication:

Positive patient reviews and testimonials shared on social media platforms can significantly impact the reputation and credibility of healthcare providers.

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Source: The Software Advice survey

of internet users say they looked online for health information within the past year.

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Implication:

A strong online presence, including a professional website and active social media profiles, can build trust with patients who increasingly turn to the internet for healthcare information.

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Source:  Pew Research Center survey